Crossing the Chasm…. Why The Leak Detective will make your life better.
We recently read an article that talked about “The Chasm.” by Geoffrey Moore. He said, “Getting 16% market share is easy. But, to get big you need to, ‘shift the marketing message from newness to why we will make your life better.’ If that shift is successful your product or message will ‘cross the chasm’ and begin to see mass adoption.”
Sooo, we want to tell you why we make your life better in 2 different ways.
The Leak Detective's Two Life Improvements
1. Cheaper - 95% cheaper - Most people understand money, when they see our savings, they can’t believe it. There are many examples, but here are a few:
- $8,000 proposal, solved for $200 = (97.5% Cheaper)
- $25,000 proposal fixed for about $700 = (97.2% Cheaper)
- $33,000 wall, could have been fixed for about $500 = (98.4% Cheaper)
2. A Truly Dry Basement = 100% Better - We actually keep the basement dry. Not one other company keeps the basement dry! Here are many benefits to our method.
- No Dirt, dust or basement construction. It is not necessary. And, you don’t have to move or replace existing walls.
- The leak can be fixed almost immediately. No waiting.
- Most people can fix it themselves.
- We can fix multiple problems (many leaks at the same time).
- We prevent floor settling.
- No leaks mean no mold growth.
- No future electricity costs (your sump pumps stop running).
- You actually use/enjoy the improvements: IE Driveway
We are hoping you can help us cross the chasm. If you believe dry basements make your life better, and being 95% cheaper makes it better even more, then let your friends and family know!